Today, September 23, the WELCOME TO MY HOME – ECCEZIONALMENTE INSIDE ARCHITECTURE architecture exhibition, of which Floornature is a media partner, opens its doors to the public. During two consecutive weekends, from September 23 to 25 and then again from September 30 to October 2, visitors will have the unique opportunity to visit the buildings and private residences of the Olivetti UNESCO heritage site in Ivrea, open exclusively for the event.
WELCOME TO MY HOUSE is in fact an exhibition of architecture and design from the 1900s that offers the public unique tours and testimonies of Ivrea’s industrial architectural rationalism. The project is carried by Enrica Zanetto, Alessandro Torri, Laura Schranz and Luca di Sarno, in collaboration with the Canavese Development Agency and with the patronage of the Piedmont Region, the City of Ivrea and the Order of Architects, Town Planners, Landscapers and Conservators of the Province of Turin. Since 2018, the heritage of buildings born from the humanist design of Adriano Olivetti has become a UNESCO World Heritage Site as “Ivrea, industrial city of the 20th century”.
Adrian Olivetti was a profound innovator of the Italian industrial system, bringing some of the most excellent architects and designers of the time to work and design in Ivrea, creating not only the large factory and administrative offices, but also important buildings for the local community, such as crèches and housing for factory workers and managers. Many of these architectures will be open to visitors, by reservation, during the two exhibition weekends.
The rich calendar of events will be inaugurated with the interview with the architect Michele De Lucchi entitled “…con lo sguardo avanti: dal Design Olivetti all’Architettura del Futuro” (…looking to the future: from Olivetti’s design to the architecture of the future). The event will be hosted by architect Daniele Boltri and engineer Emilio Torri and will take place on September 23 at 6:00 p.m. at the Palazzo Uffici Olivetti – Ingresso Monumentale.
On October 1, on the other hand, an interview with the photographer Gianluca Giordano will be held, author of the rich photographic documentation that accompanied the dossier promoting the candidacy of Ivrea on the way to its recognition as a UNESCO World Heritage Site. The event, titled “Besides the imagination, i made Olivetti visti to a forester” (Beyond the Image, the Olivetti Buildings Seen by a Stranger), will be moderated by journalist and photojournalist Cristina Mastrandrea, with interventions by Antonella Tarpino, historian and writer, and Marcella Turchetti of the Archives Association history of Olivetti.
Images courtesy of Gianluca Giordano
WELCOME TO MY HOME http://welc-home.eu/