The Pitch: advertising and marketing news from 14.06.22

A screenshot of Virginia Tourism Corp’s “Heart and Soul” campaign website.

The Martin agency created a new campaign for Virginia Tourism Corp. Titled “Heart and Soul,” the campaign spotlights black creators and artists shaping culture in Virginia with monthly city guides highlighting their favorite spots. The campaign kicked off with a collaboration with rapper Pusha T’s Heir Wave music group on a track featuring up-and-coming Virginia musician Kingna Scott.

Martin developed the idea of ​​the track and the city guides with VTC and consulting firm JMI.

Architectural firm hired New York-based Q Collective for visual identity work that included a new logo and revamped website.

The AMA Richmond event at Maymont marked the chapter’s 60th anniversary.

AMA Richmond awarded annual scholarships through its Robert R. Barber Endowment Fund for Scholarship and Training to VCU students Ashleigh Gibson and Mariah Kumpe. The awards were presented at an event in Maymont marking the 60th anniversary of the local chapter of the American Marketing Association.

Green Fin Studio added Katie Turkish as a summer intern. The UVA graduate will work on several of the agency’s environmental communication projects.

Creative Parkwood was hired by Amsterdam agency Ready Hit Play and Wunderman Thompson Seattle to cover the Richmond production stage for “Be Fearless”, a campaign for Microsoft.

Parkwood has completed two series of videos for Allianz travel insurancea lively campaign forFerguson Enterprises and a video for marcel to open the general meeting of shareholders of the insurance company in April.

Wildfire has won three Addy Awards for his work for Warrenton-based Mad Magic Kombucha. It won a Gold Addy for the company’s website, a Silver for Packaging Design, and a Bronze for Logo Design.

Fires won three Addy Awards for his work for Warrenton-based Mad Magic Kombucha. It won a Gold Addy for the company’s website, a Silver for Packaging Design, and a Bronze for Logo Design.

Alex Brueggeman

Arts & Letters Creative Co. hiring Alex Brueggeman as community director. He is responsible for all of the agency’s community and diversity, equity and inclusion efforts. He previously held similar roles at FCB and 72andSunny.

Torx was hired by Buckingham Branch Railway to develop a website for its sightseeing rail tours on the Virginia Scenic Railway. The site will showcase the various routes of the Dillwyn-based railway and allow customers to purchase tickets for train journeys and other rail-related events.

Torx launched a website for Henrico Memories Videographyof the MV Wedding Films sub-brand. The site features photos and videos showcasing the company’s visual storytelling and includes a blog that will be used to share wedding-related advice and behind-the-scenes client stories.

Marketing Stoqd was hired by Richmond Combine coffee for branding and web design, Richmond Tattoo, Art and Music Festival for social media marketing and digital advertising, and EXP Real Estate for brand identity work. He does web design work for local businesses Boss Enterprise Logistics LLC and CS truck parts and for Montana Joy.

Stoqd social media works for Barkworthies.

Stoqd has updated the social media profiles for the dog chew brand Barkworths. The agency also publishes weekly blog posts and provides ongoing management of social media content for the brand.

pool house won 22 awards between the Reed Awards and this year’s Pollie Awards, both of which recognize work in political advertising. Work recognized in both competitions included advertisements produced by Poolhouse as a media consultant for the Youngkin for Governor campaign.

JLV’s work for the Virginia Council on Problem Gambling included a logo.

JLV Communications led the creation of a new brand identity, updated website and social media strategy for the client Virginia Problem Gambling Council. The agency collaborated with Longstaff Creative on brand identity, Ironistic on the website, and AA Communications on social media strategy.

Creative Tilt + Production produced “Birth of a Planet,” a documentary film about former Richmond Planet newspaper and editor John Mitchell Jr. The film premiered at the Richmond International Film Festival on Friday. Tilt’s work on the project also included a film website.

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