Saudi Arabia announces major international partnerships at WTM London 2021

LONDON – The Saudi pavilion at World Travel Market (WTM) London 2021 was full of trade deals and development announcements, proof of international confidence in the growing Saudi tourism sector.

Saudi has brought together partners covering all giga-projects, DMCs and tour operators.

A series of trade deals between the country’s leading travel agencies and international tourism partners has clearly highlighted the attractive offerings of one of the fastest growing leisure travel destinations in the world.

The Saudi Tourism Authority (STA) announcements at the Saudi pavilion included:

Partnering with, one of the world’s leading online travel agencies, to increase Saudi Arabia’s global awareness, drive visits to key priority source markets and support the country’s ambitious tourism goals.

The agreement marks the start of a powerful partnership involving five of the group’s brands:, Ctrip, Sky scanner, Travix and MakeMyTrip.

Further expanding its global reach, STA signed a memorandum of understanding with JTB Group, one of the world’s largest travel companies, to help Saudi Arabia gain market share in APAC, the Europe and the Americas.

The partnership will generate traffic to Saudi Arabia, provide access to market information and include education and training throughout Saudi Arabia at universities and for tour guides.

Saudi Arabia has become a member of PATA, Pacific Asia Travel Association, one of the largest tourism organizations in the world. This partnership will introduce STA to PATA’s vast network of travel industry professionals, increase awareness of the Saudi brand in key markets, and share market data and information.

STA has signed an agreement with Bright Sun Travel, the UK’s leading Umrah operator, to develop its ground handling products and services in Saudi Arabia.

STA has also signed a memorandum of understanding with Oyster Diving, a luxury travel and diving company, to develop the infrastructure around diving experiences at key locations along the Red Sea.

“The pandemic has shown us that the global tourism industry is not only interconnected but interdependent,” said Fahd Hamidaddin, CEO of STA. “As the industry rebuilds itself globally, we are building partnerships at all levels to support the industry’s recovery and growth. “

“Saudi Arabia is establishing a leading global leisure tourism destination. We have been delighted with the positive response we have received from the major global players in the travel industry to the tremendous opportunities offered by our dynamic and growing tourism sector. “

Activity at the Saudi pavilion supported the recent findings of the WTM Industry Report 2021, which highlighted the Kingdom of Saudi Arabia as a future booming tourist destination. The study indicated that more than half of the companies surveyed plan to have business conversations with Saudi companies within the next six months.

Throughout the three-day event, visitors were immersed in the scents, sights and sounds of Saudi Arabia, the authentic homeland of Saudi Arabia. Guests toured the country’s top tourist destinations, from the pristine Red Sea coast to the breathtaking heritage sites of AlUla and Diriyah. – SPA

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