Saint Lucia’s first indigenous beer celebrates three decades with a new look and new vibes! On Thursday, June 30, the brand officially unveiled its new campaign at a 30th anniversary press launch held at the Shangri-La, dubbed “Thirty Years of Vibe.” To commemorate this milestone, Piton Beer is celebrating in a modern way with an upgrade to a sleek new bottle and bolder colors but with the same award-winning unparalleled taste.
First brewed in 1992, Piton beer was introduced to the world as “La Biere St Lisi” (Beer of Saint Lucia), inspired by the famous twin peaks of Saint Lucia, which would later become a site of UNESCO World Heritage, as well as the local strength and pride of the people.
Throughout its years, Piton has remained true to its introductory name supporting the life of Saint Lucia across the length and breadth of the island. The brand has been steadfast in its investments in Saint Lucia’s cultural landscape through Carnival, Creole Heritage Month, Independence Day, community carnivals, national events, and more.
Reflecting on Piton’s journey, Sylvester Henry, Senior Category Manager for Piton at Heineken Saint Lucia, shared, “Today we took stock of 30 years of growth and achievements of the Piton beer brand, a entirely Saint Lucian product, which only lasted 13 years. before the date of our nation’s independence. Although Piton was created after the birth of our nation, it is undeniable that Piton is indeed part of our Saint Lucian identity… After three decades, Piton Beer is distinguished by its merit of consistency and quality which has engendered immense loyalty at the mark, through one thick and one thin. It is thanks to the support of the Saint Lucian community, the diaspora and visitors.
Piton’s ’30 Years of Vibe’ campaign will continue throughout the year to celebrate and capture all the vibe that has made Piton so successful over the years.
To learn more about Piton’s thirty-year vibe, visit www.pitonbeer.com and follow @pitonbeer on Instagram and Piton Beer on Facebook.
Enjoy Piton responsibly.