“Mesopotamia” brand will boost tourism in south-eastern Anatolia

Nine provinces of south-eastern Anatolia – whose history, culture, gastronomy and nature are recorded by UNESCO – are preparing to profit from tourist activity with “Mesopotamia”, promoted as the Turkey’s leading destination-oriented regional tourism brand.

As part of the tourism-focused promotion and branding project within the South East Anatolia Project (GAP) region, which was initiated to bring Adiyaman’s rich cultural heritage, Batman , Diyarbakır, Gaziantep, Kilis, Mardin, Siirt, Åžanlıurfa and Şırnak on the tourist radar and to ensure regional development, the region will acquire a global tourism identity through the brand.

“Mesopotamia” will bring together tourist traffic in the region under one roof.

The brand provides domestic and foreign visitors with a mobile travel guide that will include maps, restaurants, accommodation and city routes.

Foreign tourists who wish to explore the southeastern provinces with their ever-increasing historical and cultural values ​​will be able to visit all the cities that are home to beautiful places with their unique history, culture, gastronomy and nature, planned and programmed in a period ranging from three to nine days.

Göbeklitepe, Mount Nemrut, Diyarbakır Castle and Hevsel Gardens, Gaziantep with its unique tastes, Mardin with its churches and monasteries, Halfeti with its natural beauties, Hasankeyf, Botan Valley and Mount Cudi stand out as historical attractions and tourism in the region.

Growing attention

Tourists have shown interest, especially in the cultural routes of the region, said Müslüm Çoban, chairman of the supervisory board of the Turkish Association of Tour Guides and chairman of the Regional Chamber of Tour Guides of Şanlıurfa.

“The whole world knows the region as Mesopotamia. It was a very pleasant launch and promotion. We believe we will reap the benefits and positive feedback in a short period of time,” Çoban told Anadolu Agency (AA).

He added that with the slow end of the coronavirus pandemic, attention to the region and the brand would increase.

“Mesopotamia”, global brand

Mehmet Kamil Türkmen, a member of the Mesopotamian Tourism Platform, said the area was previously referred to by GAP tours, but the name is particularly difficult for foreign tourists to recognize.

He stressed that “Mesopotamia” is a concept that expresses the historical and cultural past very well.

“Mesopotamia is a global brand. The region is already called Al Jazeera in Islamic civilization and Mesopotamia in Greek culture,” Türkmen said. “Tourists living abroad can perceive this region when it is called Mesopotamia.”

“If our foreign guests want to visit the whole region, they travel in nine days. If their time is very limited, they travel to the main provinces in the region and they are subject to four-day travel plan programs,” he said. he declared. . “We look forward to welcoming all of our tourists. Let them come to Mesopotamia, and we will walk through history together.”

One plan, the whole region

Soner Bacaksız, a board member of the Association of Turkish Travel Agencies (TÜRSAB), said the new brand created new expectations for tourism in the region.

“The ‘Mesopotamia’ brand contributes to the growth of interest and demand in the region in the coming days. We are talking about a very large destination which completely covers the southern line with the tourist route from Gaziantep” , did he declare.

He also stressed that the brand will allow tourists to visit the entire region with one plan.

Mehmet Akyıl, chairman of the board of directors of TÜRSAB Diyarbakir region, believes that the brand will help the name of the region to be well known around the world.

Akyıl, who said GAP tours were previously limited to Gaziantep, Sanliurfa and Mardin, said the new brand is much more inclusive with nine provinces.

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