Diriyah takes the stage at the Arabian Travel Market

DUBAI- The Diriyah Gate Development Authority (DGDA) will be exhibiting at the Arabian Travel Market (ATM) at Dubai’s World Trade Center next month, showcasing its emerging credentials as one of the world’s most exciting cultural tourism destinations.

Hot off the heels of recently announced partnerships with global hotel brands such as Four Seasons and Armani, DGDA will partner with the Saudi Tourism Authority to share with delegates the growth of the Saudi tourism industry and the diversity of its offering. .

Participants are invited to meet DGDA representatives at the Visit Saudi booth. Additionally, DGDA Group CEO Jerry Inzerillo and Chief Strategic Officer Talal Kensara are set to participate in discussions ranging from how Saudi Arabia is setting a new global benchmark for responsible tourism to strategies for rebuilding. and sustainable growth after the pandemic.

DGDA is also expected to make a number of key announcements regarding its upcoming offerings and expansions.

Diriyah – located northwest of Riyadh – is the historic birthplace of modern Saudi Arabia and the ancestral home of House of Al Saud. At its center is the UNESCO World Heritage Site At-Turaif, a magnificent collection of beautifully preserved mud-brick palaces that became the capital of the first Saudi state founded in 1727. Steeped in history and culture national identity of Saudi Arabia, it was also a determining cultural place. influence over the entire Arabian Peninsula, making At-Turaif the Kingdom’s most important heritage site.

DGDA’s mission is to share, protect and celebrate this heritage by transforming Diriyah into one of the most exciting cultural tourist destinations in the world. Diriyah Gate will be an 11 square kilometer mixed-use development of hospitality, commercial, retail and nature offerings that will harness and enhance the exceptionally distinctive character and cultural significance of the area.

Diriyah announced 14 hotel partnerships at the end of 2021, with big names such as Rosewood, Address and the Ritz Carlton among them. Four Seasons and Armani announced the opening of hotels in Diriyah last month.

Bujairi Terrace – a lifestyle destination within the development that will have more than 20 new F&B outlets offering everything from traditional Saudi cuisine to Michelin-starred fine dining – is also nearing completion, as development progress is accelerating.

With an investment pipeline of $50.6 billion, Diriyah will add approximately $7.2 billion to the Kingdom’s GDP and create 55,000 jobs. This will support the Kingdom’s broader ambition to attract 27 million visitors a year to Saudi Arabia and increase tourism’s contribution to Saudi Arabia’s GDP from 3% to 10% by the end of the decade. .

Jerry Inzerillo, Group CEO, Diriyah Gate Development Authority, said: “It is a pleasure to see DGDA again at ATM this year to present what we are building in Diriyah. It’s clear to me that today’s travelers are looking for experiences they can’t find anywhere else. We’ll show ATM that Diriyah is ready to welcome these travel pioneers, offering them an authentic cultural experience in the very birthplace of Saudi Arabia.

ATM is the premier international travel and tourism event that will unlock business potential in the Middle East for inbound and outbound tourism professionals. The theme for this year’s event is “The Future of Travel and Tourism”, focusing on the challenges and likely benefits for the industry in the future. Technology, sustainability, education and training, as well as equity in health, education and economic opportunity, should be high on the agenda.

About Diriyah

Diriyah is on its way to becoming Saudi Arabia’s premier historical, cultural and lifestyle destination. As part of the Kingdom’s Vision 2030, 14 square kilometers of Diriyah will be transformed into one of the world’s leading historic tourist destinations. Diriyah is located in the province of Riyadh, just 15 minutes northwest of downtown Riyadh. It is recognized as a center of symbolic inspiration for the generations of rulers who have ruled the Kingdom since the founding of the first Saudi state in 1727. As the renewed cultural and historical capital of the nation, Diriyah will be designed and built with the Saudi Arabia. traditions and heritage in mind. The traditional mixed-use urban community will be created in an authentic Najdi architectural style typical of Saudi villages of centuries past. Sitting in the cultural heart of Diriyah is the historic city of At-Turaif. Built in 1766, At-Turaif is recognized as one of the most important mud-brick cities in the world. Designated a UNESCO World Heritage Site in 2010, it is now on its way to becoming one of the country’s must-see historic destinations. With cultural and lifestyle experiences at its heart, Diriyah will be enriched with entertainment, learning, shopping, dining, hospitality, residential and work offerings. When completed, it will accommodate a population of 100,000 residents, workers, students and visitors and celebrate Saudi Arabia’s rich cultural history. The development will feature an array of world-class cultural, entertainment, retail, hospitality, education, office and residential areas, including 38 hotels, a diverse collection of museums, a retail core lively and more than 100 restaurants. The existing Bujairi terrace will soon host Riyadh’s new high-end dining center, boasting stunning views of At-Turaif; and the 141-key Samhan Heritage Hotel. Wadi Hanifah, a two square kilometer space accessible from the escarpment promenade, will provide passive and active leisure spaces and characterful hospitality venues; places to relax and spend the afternoon with family and friends in the beautiful surroundings of the wadi.

About Diriyah Gate Development Authority (DGDA)

The Diriyah Gate Development Authority (DGDA) was established in July 2017 to preserve Diriyah’s history, celebrate its community and make the historic UNESCO World Heritage Site of At-Turaif one of the most great gathering places in the world at the heart of Saudi culture and heritage. We are focused on protecting and preserving the history of the Kingdom, including the stories of our ancestors as well as our physical heritage. In accordance with design, development and preservation standards, DGDA will create an environment that enhances the historical, national and international relevance of Diriyah, including the preservation of At-Turaif. DGDA is transforming Diriyah into one of the region’s leading destinations for cultural knowledge sharing activities and international events. We aspire to make Diriyah a global gathering place by creating rich experiences that tell the stories of our history, instilling a sense of Saudi pride, and creating world-class destinations and landmarks. The Authority ensures that Diriyah’s cultural landmarks are complemented by leading hotel brands, fine dining experiences and world-class retail offerings. We are committed to enabling the people of Diriyah to achieve their goals. The DGDA will celebrate the local community, showcasing social, cultural and historical achievements, connecting to the roots of Saudi Arabia and creating strong foundations on which to build the best possible future for the community. The DGDA works alongside the executive bodies of Diriyah, as the main regulator for the supervision area (190 km²) and will apply best practices in land management and issuance and monitoring of construction permits and licenses.

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